W. MARC LIM
RESEARCH
Marc is at the forefront of research thought that emphasizes the strategic importance of conducting investigations that make novel contributions to theory and practice. He has moved from the convention of being a subject-matter expert to become a multipotentialite in finding solutions to complexities in a dynamic, multidisciplinary environment. This is reflected in the diverse areas he has worked on, including B2B marketing, consumer behavior, entrepreneurship, education, healthcare, gerontology, information systems, international business, and hospitality and tourism, and his related articles, many of which have been accepted for/published in A*/A-ranked or Q1-ranked journals, such as Advances in Consumer Research, Australasian Marketing Journal, European Journal of Marketing, Industrial Marketing Management, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Business-to-Business Marketing, International Journal of Bank Marketing, International Journal of Consumer Studies, Journal of Consumer Behaviour, Journal of Consumer Marketing, Journal of International Marketing, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Journal of Research in Interactive Marketing, Journal of Strategic Marketing, Marketing Intelligence and Planning, Marketing Theory, Psychology & Marketing, Business Strategy and the Environment, Career Development International, International Journal of Manpower, Personnel Review, European Journal of Innovation Management, Journal of Innovation and Knowledge, Journal of Knowledge Management, European Journal of International Management, Research in International Business and Finance, Thunderbird International Business Review, Economic Modelling, Journal of Behavioral and Experimental Economics, Journal of Behavioral and Experimental Finance, Finance Research Letters, Journal of Small Business Management, Small Business Economics, Social Indicators Research, The Service Industries Journal, Annals of Operations Research, AIS Transaction on Human-Computer Interaction, Australasian Journal of Information Systems, Behaviour and Information Technology, Business Information Review, Electronic Commerce Research, Electronic Markets, Internet Research, Information Systems Frontiers, Journal of Computer Information Systems, Journal of Enterprise Information Management, Journal of Information Systems, Journal of Information Science, Library Hi-Tech, Technological Forecasting and Social Change, Journal of Cleaner Production, Modern Applied Science, Total Quality Management and Business Excellence, Journal of Transport and Health, Computers & Education, Educational Practice and Theory, Quality in Higher Education, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Journal of Hospitality Marketing and Management, Current Issues in Tourism, Tourism Management Perspectives, Tourism Recreation Research, Journal of Leisure Research, and Journal of International Women's Studies. To date, Marc has more than 100 publications to his name (including 137 articles in 69 different A*/A-ranked or Q1-ranked journals and 5 articles shortlisted for/recognized with the Best Paper Award) and received over $10,000,000 in funding.
Selected outputs (Accepted):
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Aggarwal, Arun, Weng Marc Lim, Dinesh Jaisinghani, and Kamrunnisha Nobi. (Accepted). Driving service-oriented organizational citizenship behavior through error management culture. The Service Industries Journal. (Web of Science SSCI Impact Factor 2021: 9.405; Scopus 2021: Q1-ranked).
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Bamel, Nisha, Satish Kumar, Umesh Bamel, Weng Marc Lim, and Riya Sureka. (Accepted). The state of the art of innovation management: Insights from a retrospective review of the European Journal of Innovation Management. European Journal of Innovation Management. (Web of Science SSCI Impact Factor 2020: 4.691; Scopus 2021: Q1-ranked).
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Chopra, Ishani Patharia, Weng Marc Lim, and Tanu Jain. (Accepted). Electronic word of mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving? Tourism Recreation Research. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
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Cumming, Douglas, Satish Kumar, Weng Marc Lim, and Nitesh Pandey. (Accepted). Mapping the venture capital and private equity research: A bibliometric review and future research agenda. Small Business Economics. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 7.096; Scopus).
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Donthu, Naveen, Satish Kumar, Riya Sureka, Weng Marc Lim, and Vijay Pereira. (Accepted). Foundations of knowledge management: Intellectual structure and citation drivers of the Journal of Knowledge Management. Journal of Knowledge Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 8.689; Scopus).
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Donthu, Naveen, Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim, and Yatish Joshi. (Accepted). Thirty years of product and brand management research: A retrospective review of the Journal of Product and Brand Management using bibliometric analysis. Journal of Product and Brand Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.335; Scopus).
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Gupta, Sharad, Weng Marc Lim, Harsh Verma, and Michael Polonsky. (Accepted). How can we encourage mindful consumption? Insights from mindfulness and religious faith. Journal of Consumer Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
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Hosen, Mosharrof, Samuel Ogbeibu, Weng Marc Lim, Alberto Ferraris, Ziaul Haque Munim, and Yee-Lee Chong. (Accepted). Knowledge sharing behavior among academics: Insights from theory of planned behavior, perceived trust and organizational climate. Journal of Knowledge Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 8.689; Scopus).
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Júnior, João Ricardo de Oliveira, Ricardo Limongi, Weng Marc Lim, Jacqueline K. Eastman, and Satish Kumar. (Accepted). A story to sell: The influence of storytelling on consumers' purchasing behavior. Psychology & Marketing. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.507; Scopus).
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Kalantari, Hassan Daronkola, Ryan Jopp, Hassan F. Gholipour, Weng Marc Lim, Ai Ling Lim, and Lynn Ling Min Wee. (Accepted). Information source and tourist expenditure: Evidence from Sarawak, Malaysia. Current Issues in Tourism. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 7.578; Scopus).
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Kamboj, Shampy, Manita Matharu, Weng Marc Lim, Faizan Ali, and Satish Kumar. (Accepted). Consumer adoption of green hotels: Understanding the role of value, innovation, and involvement. Journal of Hospitality Marketing and Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.022; Scopus).
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Kumar, Satish, Dipasha Sharma, Sandeep Rao, Weng Marc Lim, and Sachin Kumar Mangla. (Accepted). Past, present, and future of sustainable finance: Insights from big data analytics through machine learning of scholarly research. Annals of Operations Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.854; Scopus).
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Kumar, Satish, Weng Marc Lim, Uthayasankar Sivarajah, and Jaspreet Kaur. (Accepted). Artificial intelligence and blockchain integration in business: Trends from a bibliometric-content analysis. Information Systems Frontiers. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 6.191; Scopus).
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Lim, Weng Marc and Marc Arul Weissmann. (Accepted). Toward a theory of behavioral control. Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Clement Cabral, Nishtha Malik, and Sahil Gupta. (Accepted). How does ethical climate enhance work–family enrichment? Insights from psychological attachment, psychological capital and job autonomy in the restaurant industry. International Journal of Contemporary Hospitality Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 9.321; Scopus).
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Lim, Weng Marc, Ida Fatimawati Adi Badiozaman, and Hugh Leong. (Accepted). Unraveling the expectation-performance gaps in teacher behavior: Insights from the student engagement perspective. Quality in Higher Education. (ERA 2010: A-ranked; Web of Science ESCI; Scopus 2020: Q1-ranked).
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Lim, Weng Marc, Maria Vincenza Ciasullo, Alexander Douglas, and Satish Kumar. (Accepted). Environmental social governance (ESG) and total quality management (TQM): A multi-study meta-systematic review. Total Quality Management & Business Excellence. (Web of Science SSCI Impact Factor 2020: 3.824; Scopus 2020: Q1-ranked).
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Lim, Weng Marc, Sahil Gupta, Arun Aggarwal, Justin Paul, and Priyanka Sadhna. (Accepted). How do digital natives perceive and react toward online advertising? Implications for SMEs. Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Satish Kumar, Nitesh Pandey, Deepak Verma, and Divesh Kumar. (Accepted). Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour. Journal of Consumer Behaviour. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 3.199; Scopus).
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Lim, Weng Marc, Satish Kumar, Nitesh Pandey, Tareq Rasul, and Vidhu Gaur. (Accepted). From direct marketing to interactive marketing: A retrospective review of the Journal of Research in Interactive Marketing. Journal of Research in Interactive Marketing. (Web of Science SSCI Impact Factor 2020: 4.018; Scopus 2021: Q1-ranked).
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Lim, Weng Marc, Tareq Rasul, Ashfaq Ahmad. (Accepted). A unified theory of open government and social mediatization. Business Information Review. (ABDC 2019; Scopus 2019: Q1-ranked).
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Rao, Purnima, Satish Kumar, Meena Chavan, and Weng Marc Lim. (Accepted). A systematic literature review on SME financing: Trends and future directions. Journal of Small Business Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.544; Scopus).
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Rao, Purnima, Satish Kumar, Weng Marc Lim, and Akshat Aditya Rao. (Accepted). The ecosystem of research tools for scholarly communication. Library Hi Tech. (Web of Science SSCI Impact Factor 2021: 1.623; Scopus 2020: Q1-ranked).
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Rasul, Tareq, Aaron Wijeratne, Samaneh Soleimani, and Weng Marc Lim. (Accepted). Where there’s sugar there’s sugar-related mobile apps: What factors motivate consumers’ continued use of m-health? Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
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Saha, Surajit, Roshni Das, Weng Marc Lim, Ashish Malik, Satish Kumar, and Bharat Chillakuri. (Accepted). Emotional intelligence and leadership: Insights for leading by feeling in the future of work. International Journal of Manpower. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 3.295; Scopus).
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Sahoo, Saumyaranjan, Satish Kumar, Mohammad Zoynul Abedin, Weng Marc Lim, Suresh Kumar Jakhar (Accepted). Deep learning applications in manufacturing operations: A bibliometric analysis. Journal of Enterprise Information Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.661; Scopus).
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Sahoo, Saumyaranjan, Junali Sahoo, Satish Kumar, Weng Marc Lim, and Nisreen Ameen. (Accepted). Distance is no longer a barrier to healthcare services: Current state and future trends of telehealth research. Internet Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 6.353; Scopus).
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Sahoo, Saumyaranjan, Satish Kumar, Uthayasankar Sivarajah, Weng Marc Lim, J. Christopher Westland, and Ashwani Kumar. (Accepted). Blockchain for sustainable supply chain management: Trends and ways forward. Electronic Commerce Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.747; Scopus).
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She, Long, Hassam Waheed, Weng Marc Lim, and Sahar E-Vahdati. (Accepted). Young adults' financial well-being: current insights and future directions. International Journal of Bank Marketing. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.083; Scopus).
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Tham, Wan Kei, Weng Marc Lim, Julian Vieceli. (Accepted). Foundations of consumption and production in the sharing economy. Electronic Commerce Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.747; Scopus).
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Varma, A., Satish Kumar, Weng Marc Lim, and Nitesh Pandey. (Accepted). Personnel Review at age 50: A retrospective using bibliometric analysis. Personnel Review. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.434; Scopus).
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Yap, Sheau Fen and Weng Marc Lim. (Accepted). A paradox theory of social media consumption and child well-being. Australasian Marketing Journal. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
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Yap, Sheau Fen, Weng Marc Lim, Sanjaya Singh Gaur, and Pek Yean Lim. (Accepted). A framework for preventive health marketing. Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
Selected outputs (2020-present):
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Agarwal, Shailja, Ritesh Pandey, Satish Kumar, Weng Marc Lim, Pankaj K. Agarwal, and Ashish Malik. (2023). Workplace incivility: A retrospective review and future research agenda. Safety Science, Vol. 158, Article 105990. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 6.392; Scopus).
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Lim, Weng Marc. (2023). Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions. Journal of Business Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 10.969; Scopus).
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Lim, Weng Marc, Peter O’Connor, Sumesh Nair, Samaneh Soleimani, and Tareq Rasul. (2023). A foundational theory of ethical decision-making: The case of marketing professionals. Journal of Business Research, Vol. 158, Article 113579. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 10.969; Scopus).
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Lim, Weng Marc, Shalini Srivastava, Ajay K. Jain, Nishtha Malik, and Sahil Gupta. (2023). When employees feel betrayed: The mediating role of psychological contract violation on nepotism and workplace commitment in the hotel industry. International Journal of Hospitality Management, Vol. 108, Article 103381. (ABDC 2019: A*-ranked; Web of Science SSCI Impact Factor 2021: 10.427; Scopus).
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Singh, Anjali, Weng Marc Lim, Sumi Jha, Satish Kumar, Maria Vincenza Ciasullo. (2023). The state of the art of strategic leadership. Journal of Business Research, Vol. 158, Article 113676. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 10.969; Scopus).
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Bamel, Umesh, Satish Kumar, Weng Marc Lim, Nisha Bamel, and Natanya Meyer. (2022). Managing the dark side of digitalization in the future of work: A fuzzy TISM approach. Journal of Innovation and Knowledge, Vol. 7 No. 4, Article 100275. (Web of Science SSCI Impact Factor 2021: 11.219; Scopus 2021: Q1-ranked).
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Chandra, Shobhana, Sanjeev Verma, Weng Marc Lim, Satish Kumar, and Naveen Donthu. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, Vol. 39 No. 8, pp. 1529-1562. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.507; Scopus). (Corresponding author).
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Ciasullo, Maria Vincenza, Maria Rosaria Carli, Weng Marc Lim, and Rocco Palumbo. (2022). Co-producing scientific knowledge from an open innovation perspective: An examination of citizen science in the healthcare ecosystem. European Journal of Innovation Management, Vol. 25 No. 6, pp. 365-392. (Web of Science SSCI Impact Factor 2020: 4.691; Scopus 2021: Q1-ranked).
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Donthu, Naveen, Weng Marc Lim, Satish Kumar, and Debidutta Pattnaik. (2022). A scientometrics study of the Journal of Advertising Research. Journal of Advertising Research, Vol. 62 No. 2, pp. 105-117. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.154; Scopus).
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Donthu, Naveen, Weng Marc Lim, Satish Kumar, and Debidutta Pattnaik. (2022). The Journal of Advertising’s production and dissemination of advertising knowledge: A 50th anniversary commemorative review. Journal of Advertising, Vol. 51 No. 2, pp. 153-187. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 5.522; Scopus).
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Jopp, Ryan, Hassan Daronkola Kalantari, Weng Marc Lim, Lynn Ling Min Wee, and Ai Ling Lim. (2022). Tourist segments of eco-cultural destinations. Current Issues in Tourism, Vol. 25 No. 14, pp. 2253-2268. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.430; Scopus).
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Kraus, Sascha, Matthias Breier, Weng Marc Lim, Marina Dabić, Satish Kumar, Dominik Kanbach, Debmalya Mukherjee, Vincenzo Corvello, Juan Piñeiro-Chousa, Eric Liguori, Daniel Palacios-Marqués, Francesco Schiavone, Alberto Ferraris, Cristina Fernandes, and João J. Ferreira. (2022). Literature reviews as independent studies: guidelines for academic practice. Review of Managerial Science, Vol. 16 No. 8, pp. 2577-2595. (Web of Science SSCI Impact Factor 2021: 5.435; Scopus 2021: Q1-ranked).
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Kumar, Satish, Andrea Paltrinieri, Weng Marc Lim, Nitesh Pandey, and Debmalya Mukherjee. (2022). European Journal of International Management: Past, present, and future. European Journal of International Management, Vol. 18 No. 1, pp. 1-31. (Web of Science SSCI Impact Factor 2020: 2.507; Scopus 2019: Q1-ranked [Lead Article]).
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Kumar, Satish, Filomena Maggino, Raj V. Mahto, Riya Sureka, Leonardo Salvatore Alaimo, and Weng Marc Lim. (2022). Social Indicators Research: A retrospective using bibliometric analysis. Social Indicators Research, Vol. 162 No. 1, pp. 413-448. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 2.614; Scopus).
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Kumar, Satish, Jing Jian Xiao, Debidutta Pattnaik, Weng Marc Lim, and Tareq Rasul. (2022). Past, present, and future of bank marketing: A bibliometric analysis of International Journal of Bank Marketing (1983–2020). International Journal of Bank Marketing, Vol. 40 No. 2, pp. pp. 341-383. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.083; Scopus).
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Kumar, Satish, Ofer H. Azar, Nitesh Pandey, and Weng Marc Lim. (2022). Fifty years of the Journal of Behavioral and Experimental Economics: A bibliometric review. Journal of Behavioral and Experimental Economics, Vol. 96, Article 101819. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 1.382; Scopus).
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Kumar, Satish, Saumyaranjan Sahoo, Weng Marc Lim, and Léo-Paul Dana. (2022). Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review. Technological Forecasting and Social Change, Vol. 175, Article 121393. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.593; Scopus).
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Kumar, Satish, Saumyaranjan Sahoo, Weng Marc Lim, Sascha Kraus, and Umesh Bamel. (2022). Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview. Technological Forecasting and Social Change, Vol. 178, Article 121599. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.593; Scopus).
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Lim, Weng Marc. (2022). The sustainability pyramid: A hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice, and public policy. Australasian Marketing Journal, Vol. 30 No. 2, pp. 142-150. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc and Tareq Rasul. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, Vol. 148, pp. 325-342. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
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Lim, Weng Marc and Wai Ming To. (2022). The economic impact of a global pandemic on the tourism economy: The case of COVID-19 and Macao’s destination- and gambling-dependent economy. Current Issues in Tourism, Vol. 25 No. 8, pp. 1258-1269. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.430; Scopus).
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Lim, Weng Marc, Arun Aggarwal, and Ravi Dandotiya (2022). Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic. Journal of Retailing and Consumer Services, Vol. 66, Article 102936. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.135; Scopus).
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Lim, Weng Marc, Gaurav Gupta, Baidyanath Biswas, and Rohit Gupta. (2022). Collaborative consumption continuance: A mixed-methods analysis of the service quality-loyalty relationship in ridesharing services. Electronic Markets, Vol. 32 No. 3, pp. 1463-1484. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor, 2020: 4.765; Scopus).
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Lim, Weng Marc, Pervaiz Khalid Ahmed, and Md Yunus Ali. (2022). Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying. Journal of Business Research, Vol. 146, pp. 582-604. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
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Lim, Weng Marc, Satish Kumar, and Faizan Ali. (2022). Advancing knowledge through literature reviews: “What”, “why”, and “how to contribute”. The Service Industries Journal, Vol. 42 No. 7-8, pp. 481-513. (Web of Science SSCI Impact Factor 2020: 6.539; Scopus 2020: Q1-ranked).
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Lim, Weng Marc, Satish Kumar, Sanjeev Verma, and Rijul Chaturvedi. (2022). Alexa, what do we know about conversational commerce? Insights from a systematic review. Psychology & Marketing, Vol. 39 No. 6, pp. 1129-1155. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.507; Scopus).
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Lim, Weng Marc, Tareq Rasul, Satish Kumar, and Mamun Ala. (2022). Past, present, and future of customer engagement. Journal of Business Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
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Mandrinos, Symeon, Weng Marc Lim, and Constance Sat Lin Liew. (2022). De-internationalisation through the lens of intellectual property rights. Thunderbird International Business Review, Vol. 64 No. 1, pp. 13–24. (Web of Science ESCI; Scopus 2020: Q1-ranked). (Corresponding author).
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Mukherjee, Debmalya, Weng Marc Lim, Satish Kumar, and Naveen Donthu. (2022). Guidelines for advancing theory and practice through bibliometric research. Journal of Business Research, Vol. 148, pp. 101-115. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
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Patil, Vijaya, Hema Date, Satish Kumar, Weng Marc Lim, and Naveen Donthu. (2022). The making of box-office collection: Qualitative insights from Bollywood. Marketing Intelligence and Planning, Vol. 40 No. 8, pp. 1010-1023. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.491; Scopus).
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Pattnaik, Debidutta, Satish Kumar, Bruce Burton, and Weng Marc Lim. (2022). Economic Modelling at thirty-five: A retrospective bibliometric survey. Economic Modelling, Vol. 107, Article 105712. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.127; Scopus).
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Prasad, Krishna, Satish Kumar, Shridev Devji, Weng Marc Lim, Nandan Prabhu, and Sudhir Moodbidri. (2022). Corporate social responsibility and cost of capital: The moderating role of policy intervention. Research in International Business and Finance, Vol. 60, Article 101620. (Web of Science SSCI Impact Factor 2020: 4.091; Scopus 2020: Q1-ranked).
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Rasul, Tareq, Weng Marc Lim, Michael Dowling, Satish Kumar, and Raouf Ahmad Rather. (2022). Advertising expenditure and stock performance: A bibliometric analysis. Finance Research Letters, Vol. 50, Article 103283. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 9.848; Scopus).
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Soni, Gunjan, Satish Kumar, Raj V. Mahto, Sachin K. Mangla, M. L. Mittal, and Weng Marc Lim. (2022). A decision-making framework for Industry 4.0 technology implementation: The case of FinTech and sustainable supply chain finance for SMEs. Technological Forecasting and Social Change, Vol. 180, Article 121686. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.593; Scopus).
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Tang, Kar Foong, Pei-Lee Teh, Weng Marc Lim, and Shaun Wen Huey Lee. (2022). Perspectives on mobility among older adults living with different frailty and cognitive statuses. Journal of Transport and Health, Vol. 24, Article 101305. (Web of Science SSCI Impact Factor 2020: 2.796; Scopus 2020: Q1-ranked).
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Varma, Arup, Satish Kumar, Riya Sureka, and Weng Marc Lim. (2022). What do we know about career and development? Insights from Career Development International at age 25. Career Development International, Vol. 27 No. 1, pp. 113-134. (Web of Science SSCI Impact Factor 2020: 3.792; Scopus 2020: Q1-ranked).
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Chopra, Meenu, Neha Saini, Satish Kumar, Arup Varma, Sachin Kumar Mangla, and Weng Marc Lim. (2021). Past, present, and future of knowledge management for sustainability. Journal of Cleaner Production, Vol. 328, Article 129592. (ABDC 2019: A-ranked; Web of Science SCI Impact Factor 2020: 9.297; Scopus).
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Donthu, Naveen, Satish Kumar, Debidutta Pattnaik, and Weng Marc Lim. (2021). A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing. Psychology & Marketing, Vol. 38 No. 5, pp. 834–865. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.507; Scopus).
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Donthu, Naveen, Satish Kumar, Debmalya Mukherjee, Nitesh Pandey, and Weng Marc Lim. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, Vol. 133, pp. 285–296. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
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Donthu, Naveen, Satish Kumar, Nitesh Pandey, and Weng Marc Lim. (2021). Research constituents, intellectual structure, and collaboration patterns in Journal of International Marketing: An analytical retrospective. Journal of International Marketing, Vol. 29 No. 2, pp. 1–25. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.125; Scopus [Lead Article]).
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Goodell, John W., Satish Kumar, Weng Marc Lim, and Debidutta Pattnaik. (2021). Artificial intelligence and machine learning in finance: Identifying foundations, themes, and research clusters from bibliometric analysis. Journal of Behavioral and Experimental Finance, Vol. 32, Article 100577. (ABDC 2020: A-ranked; Web of Science ESCI; Scopus).
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Gupta, Sharad, Weng Marc Lim, Harsh Verma, and Michael Polonsky. (2021). Precursors and impact of mindful consumption. Advances in Consumer Research, Vol. 49, pp. 472-473. (ERA 2010: A-ranked; Scopus).
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Hosen, Mosharrof, Samuel Ogbeibu, Beena Giridharan, Tat-Huei Cham, Weng Marc Lim, and Justin Paul. (2021). Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy. Computers & Education, Vol. 172, Article 104262. (ERA 2010: A-ranked; Web of Science SSCI Impact Factor 2020: 8.538; Scopus 2020: Q1-ranked).
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Kumar, Satish, Neeraj Pandey, Weng Marc Lim, Akash Nil Chatterjee, and Nitesh Pandey. (2021). What do we know about transfer pricing? Insights from bibliometric analysis. Journal of Business Research, Vol. 134, pp. 275–287. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus). (Corresponding author).
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Kumar, Satish, Riya Sureka, Weng Marc Lim, Sachin Kumar Mangla, and Nisha Goyal. (2021). What do we know about business strategy and environmental research? Insights from Business Strategy and the Environment. Business Strategy and the Environment, Vol. 30 No. 8, pp. 3454-3469. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 10.302; Scopus).
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Kumar, Satish, Weng Marc Lim, Nitesh Pandey, and James Christopher Westland. (2021). 20 years of Electronic Commerce Research. Electronic Commerce Research, Vol. 21 No. 1, pp. 1–40. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.747; Scopus [Lead Article]).
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Lim, Weng Marc. (2021). A marketing mix typology for integrated care: The 10 Ps. Journal of Strategic Marketing, Vol. 29 No. 5, pp. 453–469. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2021). Conditional recipes for predicting impacts and prescribing solutions for externalities: The case of COVID-19 and tourism. Tourism Recreation Research, Vol. 46 No. 2, pp. 314–318. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2021). Pro-active peer review for premier journals. Industrial Marketing Management, Vol 95, pp. 65–69. (ABDC 2019: A*-ranked; Web of Science SSCI Impact Factor 2020: 6.960; Scopus).
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Lim, Weng Marc. (2021). Toward an agency and reactance theory of crowding: Insights from COVID-19 and the tourism industry. Journal of Consumer Behaviour, Vol. 20 No. 6, pp. 1690-1694. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.280; Scopus).
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Lim, Weng Marc, Ashfaq Ahmad, Tareq Rasul, and M. Omar Parvez. (2021). Challenging the mainstream assumption of social media influence on destination choice. Tourism Recreation Research, Vol. 46 No. 1, pp. 137–140. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Sheau Fen Yap, and Marian Makkar. (2021). Home sharing at the tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, Vol. 122, pp. 534-566. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
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Paul, Justin, Weng Marc Lim, Aron O’Cass, Andy Wei Hao, and Stefano Bresciani. (2021). Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR). International Journal of Consumer Studies, Vol. 45 No. 4, pp. O1-O16. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.864; Scopus). (Corresponding author).
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Lee, Loong Yi, Weng Marc Lim, Pei-Lee Teh, Omar Ali Syadiqeen, and Surya Nurzaman. (2020). Understanding older adult-soft service robot interaction: Insights from robotics and technology acceptance model. AIS Transactions on Human-Computer Interaction, Vol. 12 No. 3, pp. 125-145. (ABDC 2019: A-ranked).
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Lim, Weng Marc. (2020). A typology of student diversity and an inclusive student learning support system: Insights for higher education. Educational Practice and Theory, Vol. 42 No. 1, pp. 81-87. (ERA 2010: A-ranked; Scopus).
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Lim, Weng Marc. (2020). An equity theory perspective of online group buying. Journal of Retailing and Consumer Services, Vol. 54, Article 101729. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 4.219; Scopus).
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Lim, Weng Marc. (2020). Challenger marketing. Industrial Marketing Management, Vol. 84., pp. 342-345. (ABDC 2019: A*-ranked; Web of Science SSCI Impact Factor 2019: 4.695; Scopus).
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Lim, Weng Marc. (2020). In defense of challenger marketing. Journal of Business-to-Business Marketing, Vol. 27 No. 4, pp. 397–406. (Web of Science SSCI Impact Factor 2019: 0.543; Scopus 2016: Q1-ranked).
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Lim, Weng Marc. (2020). PPR: Research directions in information systems field, current status and future trends: A literature analysis of AIS basket of top journals. Australasian Journal of Information Systems. Vol. 24. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2020). The sharing economy: A marketing perspective. Australasian Marketing Journal. Vol. 28 No. 3, pp. 4-13. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc and Symeon Mandrinos. (2020). Incidental findings on multimodel comparison, hypothesis testing error, and its solution: The case of information, knowledge, and career pursuit. Australasian Journal of Information Systems. Vol. 24. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Cynthia Su Chen Phang, and Ai Ling Lim. (2020). The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus group marketplace scenarios. Journal of Retailing and Consumer Services, Vol. 56, Article 102158. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 4.219; Scopus).
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Lim, Weng Marc, Ida Fatimawati Adi Badiozaman, and Mung Ling Voon. (2020). Barriers to workforce re-entry among single mothers: Insights from urban Sarawak, Malaysia. Journal of International Women’s Studies, Vol. 21 No. 6, pp. 430-452. (ERA 2010: A-ranked; Scopus).
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Lim, Weng Marc, Pei-Lee Teh, and Pervaiz Khalid Ahmed. (2020). How do consumers react to new product brands? Marketing Intelligence and Planning, Vol. 38 No. 3, pp. 369-385. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 2.164; Scopus).
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Lim, Weng Marc, Tareq Rasul, and Roger Clarke. (2020). PPR: The challenges involved in establishing a research technique. Australasian Journal of Information Systems. Vol. 24. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Teck-Weng Jee, and Ernest Cyril de Run. (2020). Strategic brand management for higher education institutions with graduate degree programs: Empirical insights from the higher education marketing mix. Journal of Strategic Marketing, Vol. 28 No. 3, pp. 225-245. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Teck-Weng Jee, Kar Seng Loh, and Elena Gregoria Chin-Fern Chai. (2020). Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams. Journal of Hospitality Marketing and Management, Vol. 29 No. 2, pp. 182-201. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 4.489; Scopus).
Selected outputs (2010-2019):
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Lim, Weng Marc. (2019). How can challenger marketers target the right customer organization? The A-C-O-W customer organization profiling matrix for challenger marketing. Journal of Business and Industrial Marketing, Vol. 34 No. 2, pp. 338-346. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2018: 1.961; Scopus).
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Lim, Weng Marc. (2019). Policy environment and entrepreneurial development. United Nations Educational, Scientific and Cultural Organization—Asian Programme of Educational Innovation for Development Meeting on Entrepreneurship Education, 9-11 October 2019, Hangzhou, China. (Discussion Leader).
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Lim, Weng Marc. (2019). Spectator sports and its role in the social marketing of national unity: Insights from a multiracial country. Journal of Leisure Research, Vol. 50 No. 3, pp. 260-284. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2018: 1.120; Scopus).
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Lim, Weng Marc. (2019). To what degree is the Fourth Industrial Revolution an opportunity or a threat for the ASEAN community and region? Modern Applied Science, Vol. 13 No. 9, pp. 105-106. (ERA 2010: A-ranked; Scopus).
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Lim, Weng Marc, Ai Ling Lim, and Cynthia Su Chen Phang (2019). Toward a conceptual framework for social media adoption by non-urban communities for non-profit activities: Insights from an integration of grand theories of technology acceptance. Australasian Journal of Information Systems, Vol. 23. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Pervaiz Khalid Ahmed, and M. Yunus Ali. (2019). Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning. Industrial Marketing Management, Vol. 76, pp. 136-143. (ABDC 2019: A*-ranked; Web of Science SSCI Impact Factor 2018: 4.779; Scopus).
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Lim, Weng Marc. (2018). Breaking barriers: Women entrepreneurs in ASEAN. World Economic Forum on ASEAN, 11-13 September 2018, National Convention Center, Ha Noi, Viet Nam. (Discussion Leader).
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Lim, Weng Marc. (2018). Demystifying neuromarketing. Journal of Business Research, Vol. 91, pp. 205-220. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2018: 4.028).
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Lim, Weng Marc. (2018). Dialectic antidotes to critics of the technology acceptance model: Conceptual, methodological, and replication treatments for behavioural modelling in technology-mediated environments. Australasian Journal of Information Systems, Vol. 22. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2018). Entrepreneurship education in tertiary education: Insights from Malaysia. United Nations Educational, Scientific and Cultural Organization—Asian Programme of Educational Innovation for Development Meeting on Entrepreneurship Education, 9-11 October 2018, Trincomalee, Colombo, Sri Lanka. (Plenary Speaker).
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Lim, Weng Marc. (2018). Exiting supranational unions and the corresponding impact on tourism: Some insights from a rejoinder to Brexit. Current Issues in Tourism, Vol. 21 No. 9, pp. 970-974. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2018: 3.395; Scopus).
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Lim, Weng Marc. (2018). Revisiting concepts and theories in information systems and technology. Australasian Journal of Information Systems, Vol. 22. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2018). What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice. Journal of Business-to-Business Marketing, Vol. 25 No. 3, pp. 251-259. (Web of Science SSCI Impact Factor 2016: 1.312; Scopus 2016: Q1-ranked).
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Lim, Weng Marc, Pei-Lee Teh, and Pervaiz Khalid Ahmed. (2018). It is not about what you read, but how you read it: The effects of sequencing rational and emotional messages on corporate and product brand attitudes. Journal of Strategic Marketing, Vol. 26 No. 4, pp. 339-355. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Pei-Lee Teh, Pervaiz Khalid Ahmed, Soon-Nyean Cheong, Huo-Chong Ling, and Wen-Jiun Yap. (2018). Going keyless for a seamless experience: Insights from a unified hotel access control system. International Journal of Hospitality Management, Vol. 75, pp. 110-115. (ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2018: 4.465; Scopus).
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Lim, Weng Marc. (2017). Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing. Journal of Business Research, Vol. 78, pp. 69-80. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 3.354; Scopus).
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Lim, Weng Marc. (2017). Online group buying: Some insights from the business-to-business perspective. Industrial Marketing Management, Vol. 65, pp. 182-193.(ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2016: 3.166; Scopus).
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Lim, Weng Marc. (2017). Restoring tourist confidence and travel intentions after disasters: Some insights from a rejoinder to a series of unfortunate events in Malaysian tourism. Current Issues in Tourism, Vol. 20 No. 1, pp. 38-42. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 2.451; Scopus).
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Lim, Weng Marc. (2017). Shaping the future of consumption. World Economic Forum on ASEAN, 10-12 May 2017, Sokha Phnom Penh Hotel and Residence, Phnom Penh, Kingdom of Cambodia. (Sponsored Panelist).
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Lim, Weng Marc. (2017). Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying. Journal of Strategic Marketing, Vol. 25 No. 7, pp. 547-566. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Teh, Pei-Lee, Weng Marc Lim, Pervaiz Khalid Ahmed, Alan H. S. Chan, Jasmine M. Y. Loo, Soon-Nyean Cheong, and Wen-Jiun Yap. (2017). Does power posing affect gerontechnology adoption among older adults? Behaviour and Information Technology, Vol. 36 No. 1, pp. 33-42. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 1.388; Scopus). (Corresponding author).
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Lim, Weng Marc. (2016). A blueprint for sustainability marketing: Defining its conceptual boundaries for progress. Marketing Theory, Vol. 16 No. 2, pp. 232-249. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2016: 2.466; Scopus).
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Lim, Weng Marc. (2016). PPR: Moving from evaluation to trial: How do SMEs start adopting cloud ERP? Australasian Journal of Information Systems, Vol. 20. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2016). PPR: Publication anxiety, quality, and journal rankings: Researchers views. Australasian Journal of Information Systems, Vol. 20. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2016). PPR: Toward principles of construct clarity: Exploring the usefulness of facet theory in guiding conceptualization. Australasian Journal of Information Systems, Vol. 20. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2016). Creativity and sustainability in hospitality and tourism. Tourism Management Perspectives, Vol. 18, pp. 161-167. (Note: Conceptual article that has been transferred by the editor from Tourism Management; ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2016: 4.707; Scopus).
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Lim, Weng Marc. (2016). Social media in medical and health care: Opportunities and challenges. Marketing Intelligence and Planning, Vol. 34 No. 7, pp. 964-976. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor: 1.421; Scopus).
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Lim, Weng Marc. (2016). Understanding the selfie phenomenon: Current insights and future research directions. European Journal of Marketing, Vol. 50 No. 9/10, pp. 1773-1788.(ABDC 2016: A*-ranked; Web of Science SSCI Impact Factor 2016: 1.497; Scopus).
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Lim, Weng Marc. (2015). Antecedents and consequences of e-shopping: An integrated model. Internet Research, Vol. 25 No. 2, pp. 184-217. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2015: 3.017; Scopus).
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Lim, Weng Marc. (2015). Enriching information science research through chronic disposition and situational priming: A short note for future research. Journal of Information Science, Vol. 41 No. 3, pp. 399-402. (ERA 2010: A-ranked; Web of Science SSCI Impact Factor 2015: 0.878; Scopus).
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Lim, Weng Marc. (2015). It's time to celebrate: How can restaurateurs make special occasions even better? Journal of Hospitality Marketing and Management, Vol. 24 No. 6, pp. 573-600. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus [Lead Article]).
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Lim, Weng Marc. (2015). The influence of internet advertising and electronic word of mouth on consumer perceptions and intention: Some evidence from online group buying. Journal of Computer Information Systems, Vol. 55 No. 4, pp. 81-89. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2015: 0.764; Scopus).
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Lim, Weng Marc. (2015). Thinking in new boxes: A creativity framework for greater sustainability in hospitality and tourism. World Hospitality and Tourism Forum, 25-27 June 2015, Seoul, South Korea. (Best Paper Award and Cash Prize of USD1,000).
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Lim, Weng Marc and Oliver Kisalay Burmeister. (2015). PPR: Improving professional IT doctorate completion rates. Australasian Journal of Information Systems, Vol. 19. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc, Pei-Lee Teh, Pervaiz Khalid Ahmed, Alan H. S. Chan, Soon-Nyean Cheong, and Wen-Jiun Yap. (2015). Are older adults really that different? Some insights from gerontechnology. IEEE International Conference on Industrial Engineering and Engineering Management, 6-9 December 2015, Singapore. (Shortlisted for the Best Paper Award as a result of three A-grade reviews but voluntarily withdrew from further consideration as one of the authors was a member of the conference organizing committee).
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Lim, Weng Marc. (2014). Antecedents and consequences of customer hedonism in hospitality services. Journal of Hospitality Marketing and Management, Vol. 23 No. 6, pp. 626-651. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2014). Sense of virtual community and perceived critical mass in online group buying. Journal of Strategic Marketing, Vol. 22 No. 3, pp. 268-283. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc. (2014). Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences: A case of online group buying. Journal of Information Systems, Vol. 28 No. 2, pp. 287-306. (ABDC 2016: A-ranked; Web of Science ESCI; Scopus).
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Lim, Weng Marc and Ding Hooi Ting. (2014). Consumer acceptance and continuance of online group buying. Journal of Computer Information Systems, Vol. 54 No. 3, pp. 87-96. (ABDC 2016: A-ranked; Web of Science SSCI Impact Factor 2015: 0.764; Scopus).
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Lim, Weng Marc. (2013). The effects of web atmospherics on entertainment gratification and web irritation: Some empirical evidence from online shopping. Modern Applied Science, Vol. 7 No. 12, pp. 15-23. (ERA 2010: A-ranked; Scopus).
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Lim, Weng Marc. (2013). Toward a theory of online buyer behavior using structural equation modeling. Modern Applied Science, Vol. 7 No. 10, pp. 34-41. (ERA 2010: A-ranked; Scopus).
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Lim, Weng Marc and Ding Hooi Ting. (2012). Customer hedonism in hospitality services: A study of antecedents and consequences. International Conference on Contemporary Marketing Issues, 13-15 June 2012, Thessaloniki, Greece. (Best Paper Award)
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Lim, Weng Marc and Ding Hooi Ting. (2012). E-shopping: An analysis of the uses and gratifications theory. Modern Applied Science, Vol. 6 No. 5, pp. 48-63. (ERA 2010: A-ranked; Scopus).
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Lim, Weng Marc and Ding Hooi Ting. (2012). E-shopping: An analysis of the technology acceptance model. Modern Applied Science, Vol. 6 No. 4, pp. 49-62. (ERA 2010: A-ranked; Scopus).
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Lim, Weng Marc and Ding Hooi Ting. (2010). Healthcare marketing: An imperative field of research in the 21st century. 6th International Conference of the Global Academy of Business and Economics Research, 17-19 October 2010, New York, United States of America. (Best Paper Award).