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BBusCom in Management and Marketing, BBusCom (Hons) First Class in Marketing, Ph.D. in Business and Economics (Monash)
Post-Ph.D. in Leadership and Strategic Management CertChangeLead, CertExecLead, CertHighPerfLead, CertMExecution (Cornell)

Post-Ph.D. in Education Leadership and Pedagogy BTCertHighEduPed, CertAdvEduLead, CertSchLeadManage (Harvard) GCertLearnTeachHighEdu CGPA4.0 (Swinburne)


W. MARC LIM is a multipotentialite who wears many hats. He is currently a Professor and the Dean of Sunway Business School, an Adjunct Professor at Swinburne University's home campus in Australia and international branch campus in Malaysia, the Founding Curator of Global Shapers Community Kuching Hub, the Editor in Chief of Activities, Adaptation and Aging, Global Business and Organizational Excellence, and International Journal of Quality and Innovation, an Associate Editor of Journal of Business Research and Journal of Strategic Marketing, a Guest Editor of Electronic Commerce Research and International Journal of Consumer Studies, and a Section Editor of Australasian Journal of Information SystemsHe pursued his doctorate in business and economics at Monash University and postdoctoral certificates in leadership and strategic management at Cornell University and in education leadership and pedagogy at Harvard University and Swinburne University. He is also the Record Holder for "Youngest Professor" in the Malaysia Book of Records (MBR) and an Honoree of the Ten Outstanding Young Malaysians by Junior Chamber International (JCI). With more than a hundred publications that have garnered thousands of citations in Google Scholar, Scopus, and Web of Science, Marc is also ranked in the Top 2% of Scientists in the World based on the Science-wide Author Database developed by Stanford University in 2020, 2021, and 2022He has received many prestigious awards, such as the Clarivate Analytics Web of Science Publons Peer Reviewer Award (Winner 2019, 2018), the Emerald Publishing Interdisciplinary Research Impact Award (Highly Commended 2019), the Private Education Co-operative of Malaysia National Outstanding Educator Award (Winner 2019, Finalist 2018), the Swinburne Australia Vice Chancellor Teaching Excellence Award (Highly Commended 2019) and Research Excellence Award (Highly Commended 2018), the Swinburne Australia Research Impact Award (First Place 2019), and the Swinburne Sarawak Teaching Excellence Award (Winner 2020) and Research Excellence Award (Winner 2019).

Marc excelled throughout his academic career. He graduated from Sekolah Kebangsaan Seri Selangor (national primary school) with straight As and from Sekolah Menengah Kebangsaan USJ 13 (national secondary school) as the Overall Best Student in Aliran Sastera (arts stream), where he also received the Best Student in Economics Award and subsequently obtained scholarships for his tertiary studies. He also graduated under the Dean’s Commendations List for Bachelor of Business and Commerce and under the Dean’s Honors List for Honors Degree of Bachelor of Business and Commerce at Monash University. His attainment of First Class Honors in his research field provided him advance admission into the Doctor of Philosophy course at Monash University, where he completed his thesis on deal activation in online group buying in 1 year and 8 months. Following his doctorate, Marc has pursued postdoctoral certificates in leadership and strategic management at Cornell University and in education leadership and pedagogy at Harvard University and Swinburne University.

As an academic, Marc has taught and received positive evaluations for many marketing units, including branding, innovation, and design; marketing channel design and integration; marketing theory and practice; and marketing research methods. Besides inventing and implementing the award-winning LABS pedagogy, Marc often shares his industry experience and research findings in class with the hope of producing well-rounded graduates. He also coaches industry consulting projects at the undergraduate level (Bachelor of Business) and supervises business research theses at the postgraduate level (Master of Business Administration (International), Master of Business (Research), and Doctor of Philosophy).

As an avid and leading researcher, Marc has a strong interest in finding solutions to complexities in a dynamic, multidisciplinary environment. This is reflected in the diverse areas he has worked on, including B2B marketing, consumer behavior, entrepreneurship, education, healthcare, gerontology, information systems, international business, and hospitality and tourism, many of which have been accepted for/published in A*/A-ranked or Q1-ranked journals, such as Advances in Consumer Research
Australasian Marketing JournalEuropean Journal of Marketing, Industrial Marketing ManagementJournal of AdvertisingJournal of Advertising Research, Journal of Business Research, Journal of Business and Industrial MarketingJournal of Business-to-Business MarketingInternational Journal of Bank MarketingInternational Journal of Consumer StudiesJournal of Consumer Behaviour, Journal of Consumer Marketing, Journal of International MarketingJournal of Product and Brand ManagementJournal of Retailing and Consumer ServicesJournal of Research in Interactive MarketingJournal of Strategic MarketingMarketing Intelligence and PlanningMarketing TheoryPsychology & MarketingBusiness Strategy and the EnvironmentCareer Development InternationalInternational Journal of ManpowerPersonnel ReviewEuropean Journal of Innovation Management, Journal of Innovation and KnowledgeJournal of Knowledge Management, European Journal of International ManagementResearch in International Business and FinanceThunderbird International Business ReviewEconomic ModellingJournal of Behavioral and Experimental EconomicsJournal of Behavioral and Experimental FinanceFinance Research LettersJournal of Small Business ManagementSmall Business EconomicsSocial Indicators ResearchThe Service Industries JournalAnnals of Operations ResearchAIS Transaction on Human-Computer InteractionAustralasian Journal of Information SystemsBehaviour and Information TechnologyBusiness Information ReviewElectronic Commerce ResearchElectronic MarketsInternet ResearchInformation Systems FrontiersJournal of Computer Information SystemsJournal of Enterprise Information Management, Journal of Information Systems, Journal of Information ScienceLibrary Hi-TechTechnological Forecasting and Social ChangeJournal of Cleaner ProductionModern Applied ScienceTotal Quality Management and Business ExcellenceJournal of Transport and HealthComputers & EducationEducational Practice and TheoryQuality in Higher EducationInternational Journal of Contemporary Hospitality ManagementInternational Journal of Hospitality ManagementJournal of Hospitality Marketing and Management, Current Issues in TourismTourism Management PerspectivesTourism Recreation ResearchJournal of Leisure Research, and Journal of International Women's Studies. He has also presented and won several Best Paper Awards at various refereed conferences, such as International Conference on Contemporary Marketing Issues (Greece), International Conference of the Global Academy of Business and Economics Research (United States of America), and World Hospitality and Tourism Forum (South Korea). In addition, Marc has written for Free Malaysia Today (an independent news portal in Malaysia), Malaysiakini (an independent news portal in Malaysia), New Mandala (a publication by Australian National University), The Borneo Post (a local newspaper in Sabah and Sarawak), New Straits Time (the oldest newspaper in Malaysia), and The Star (the national newspaper with the widest circulation in Malaysia). To date, Marc has more than 100 publications to his name (including 137 articles in 69 different A*/A-ranked or Q1-ranked journals and 5 articles shortlisted for/recognized with the Best Paper Award) and received over $10,000,000 in funding.

As a changemaker, Marc speaks at the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the World Economic Forum (WEF) as an invited and sponsored speaker (discussion leader, panelist). He interacts with senior government officials, including current and former premiers of Australia, Cambodia, Indonesia, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam, and prominent business leaders and social activists, with the goal of engineering meaningful and progressive changes for the well-being of myriad stakeholders in both local and international communities. He also supports numerous governmental, intergovernmental, and non-governmental organizations and regularly attends and contributes to social engagement programs that bridge the gap between the government and the public and that foster nation building, empowerment, and unity.

In addition, Marc has experience chairing and auditing in the panel of assessors for internal and external course audits commissioned by the Malaysian Qualifications Agency (MQA) and the Malaysia Board of Technologies (MBOT), as a Principal of Nation Building School, as a Global Shaper at the Global Shapers Community Kuala Lumpur Hub, as a Dean, Associate Dean, and Head of School at Swinburne University, as an Associate Director at the Swinburne Sarawak Research Centre, and as a Program Leader at the Swinburne Social Innovation Research Institute. He also holds reputable chapter and/or professional memberships with the American Council on Consumer Interests, the IEEE Technology and Engineering Management Society, and the Golden Key International Honor Society and serves as an Editor and Reviewer for more than 500 articles at more than 40 A*/A-ranked or Q1-ranked journals, such as Australasian Journal of Information Systems, Communication ResearchComputers and Education, Electronic Commerce Research, Electronic Markets, Information Systems Journal, ​Information Technology and People, Internet Research, Journal of Computer Information Systems, Asia Pacific Journal of Marketing and LogisticsAustralasian Marketing JournalEuropean Journal of MarketingInternational Journal of Consumer StudiesInternational Journal of Market ResearchJournal of Behavioral and Experimental FinanceJournal of Brand ManagementJournal of Business EthicsJournal of Business ResearchIndustrial Marketing ManagementJournal of Consumer AffairsJournal of Consumer BehaviourJournal of Consumer MarketingJournal of Marketing Management, Journal of Services MarketingJournal of Strategic MarketingMarketing Intelligence & Planning, Marketing Theory, Psychology & MarketingInternational Journal of Contemporary Hospitality ManagementInternational Journal of Hospitality ManagementJournal of Hospitality Marketing and ManagementJournal of Hospitality and Tourism ManagementCurrent Issues in TourismJournal of Destination Marketing and ManagementTourism ManagementTourism Recreation ResearchJournal of International ManagementInternational Journal of Manpower, International Review of Economics and FinanceInternational Review of Financial AnalysisJournal of Cleaner Production, Journal of Rural Studies, and Studies in Higher Education. He warmly welcomes international research, industrial collaboration, and intellectual speaking opportunities, and believes that a continuous thirst for knowledge is critical for a brighter tomorrow.

For more information:

AD Scientific Index:
Global Shapers Community:

Google Scholar:
Nation Building School:

Sunway University:
Swinburne University:

Web of Science:
World Economic Forum:


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